Cross River Kwai Digital Ad

• Client: Cross River Kwai Hotel

• Produced by: Hotels Filmed

• Director: Sergey Shishkin

Introduction: Cross River Kwai Hotel, nestled amidst the rich cultural tapestry of Thailand, sought to highlight its contemporary design through video production. Hotels Filmed, led by director Sergey Shishkin, went on a creative journey to showcase the hotel’s design inspirations.

Objective: The goal was to produce a visually compelling video showcasing the hotel's design elements and highlighting its seamless integration with Thai architecture. The video aimed to immerse viewers in the cultural experience offered by Cross River Kwai Hotel.

Creative Concept: Two creative ideas were presented to the client. The first concept proposed a 'classic hotel commercial,' illustrating an ideal day at the hotel. The second concept focused on showcasing the inspirations behind the hotel’s design through seamless transitions between various locations.

Selected Idea: Cross River Kwai Hotel opted for the second concept, which involved seamlessly transitioning between different locations to illustrate the diverse inspirations behind the hotel’s design.

Content Guidelines: The client provided detailed content guidelines, emphasising the importance of capturing local attractions in the surrounding area to complement the hotel’s cultural narrative. The video was expected to be dynamic, engaging, and reflect the hotel’s unique ambience.

Film Treatment: A film treatment was prepared, outlining the storyboard, shot list, and timetable. The treatment meticulously planned each scene to ensure a seamless transition between locations and convey the hotel’s design inspirations.

Production: The production spanned multiple days, with the first day dedicated to capturing various attractions in the surrounding area. Sergey Shishkin collaborated closely with the hotel's marketing team to curate a diverse range of locations that encapsulated the essence of Thai culture.

On the second day, filming commenced within the hotel premises, focusing on showcasing its architectural and design elements. Every shot was composed to highlight the intricate details that reflected the fusion of modern luxury and traditional Thai aesthetics.

Outcome: The final video delivered a dynamic narrative that resonated with the audience. Cross River Kwai Hotel was thrilled with the result and showcased the hotel video multiple times across various digital platforms, including sponsored advertisements, to reach a wider audience.

Conclusion: Through meticulous planning, creative vision, and seamless execution, Hotels Filmed, under the direction of Sergey Shishkin, successfully captured the cultural essence of Cross River Kwai Hotel. The video production not only highlighted the hotel's design inspirations but also celebrated the rich heritage of Thailand, captivating viewers and leaving a lasting impression.