5 Hotel Video Production Trends in 2023
In the world of hospitality, video content has become increasingly important for promoting hotels and resorts. In 2023, there will be several emerging trends in hotel video production that will help hotels stay ahead of the competition. Here are 5 hotel video production trends to watch for in 2023.
Virtual Reality. Tours Virtual reality technology has been around for some time, but it has only recently become more accessible and affordable for hotels. In 2023, hotels will start to use virtual reality tours to give guests an immersive and interactive experience of their property. This technology will allow guests to explore different areas of the hotel, such as rooms, restaurants, and amenities, without ever leaving their homes.
Social Media Stories. Social media platforms like Instagram and Snapchat have introduced a new way of sharing content with their Stories feature. In 2023, hotels will start to use Stories to showcase their properties, events, and amenities. These short videos will be easy to produce and will give viewers a glimpse into the hotel's day-to-day activities.
User-generated Content. User-generated content is becoming increasingly popular as it allows hotels to showcase real guests enjoying their property. In 2023, hotels will start to encourage guests to create and share their own videos of their experience at the hotel. This content can be shared on social media, the hotel's website, and other marketing materials.
Personalized Videos. Personalization is becoming more important for hotels as guests are looking for unique experiences. In 2023, hotels will start to use personalized videos to communicate with their guests. These videos can be used to welcome guests, provide information about their stay, and offer personalized recommendations for things to do and see in the area.
360-Degree Videos. 360-degree videos have been around for a few years, but they are becoming more popular as they provide an immersive experience for viewers. In 2023, hotels will start to use 360-degree videos to showcase their properties and amenities. These videos will allow viewers to explore the hotel as if they were there in person.
Video content will continue to be an important part of hotel marketing in 2023. Hotels that embrace these emerging trends will be able to create engaging and personalized content that resonates with their guests. By using virtual reality tours, social media stories, user-generated content, personalized videos, and 360-degree videos, hotels can stay ahead of the competition and attract more guests to their properties.
