7 Hotel Video Production Trends in 2023
The world of hospitality is constantly evolving, and hotel video production is no exception. From virtual tours to promotional content, the way hotels market themselves is shifting. As we enter 2023, the use of video in the hotel industry is only going to grow, and it’s important for hotels to stay ahead of the curve. Here are 7 hotel video production trends to keep an eye on this year.
Virtual Tours
Virtual tours have been on the rise for a while now, and they’re not going away any time soon. In fact, they’re only going to get more sophisticated. Guests want to feel confident in their choice of hotel before they book, and virtual tours allow them to explore the property from the comfort of their own home.
360-Degree Video
360-degree video is the next step in virtual tours. This type of video gives guests a fully immersive experience, allowing them to look in any direction they choose. It’s a great way for hotels to showcase their property, facilities, and surroundings.
Promotional Content
Promotional content is a staple of hotel video production, but it’s changing. Gone are the days of generic, unengaging promotional videos. Today’s promotional content is more personal and tailored to the individual guest. Whether it’s showcasing the hotel’s local area or promoting a special offer, promotional content needs to be engaging and relevant.
Influencer Marketing
Influencer marketing is becoming increasingly popular in the hotel industry, and for good reason. Influencers have a large following and can give hotels exposure to a wider audience. Influencer-led hotel video production allows hotels to showcase their property in a more authentic way, and it gives guests a glimpse into the influencer’s experience at the hotel.
Social Media Content
Social media is a crucial part of hotel video production. It’s where guests go to research their next trip and get recommendations from their friends. Hotels need to have a strong social media presence, and video is a great way to stand out. Short, engaging videos that give guests a taste of the hotel’s offerings are key.
Employee Stories
Employee stories are a relatively new trend in hotel video production, but they’re quickly gaining popularity. These videos showcase the hotel’s employees and their role in making guests’ stays special. They provide a personal touch and help guests feel connected to the hotel.
Live Streaming
Live streaming is a trend that’s set to take off in 2023. Hotels can use live streaming to showcase events, promote offers, or give guests a behind-the-scenes look at the hotel. Live streaming is a great way for hotels to engage with guests in real time and add an element of excitement to their marketing efforts.
Hotel video production is an essential part of the hospitality industry, and it’s only going to become more important in the coming years. As technology improves and guests’ expectations change, hotels need to stay ahead of the curve. By incorporating these 7 trends into their marketing efforts, hotels can create engaging, impactful videos that will help them stand out in a competitive market.
