Boost Hotel Bookings with Videos for Website and Social Media

As the hospitality sector flourishes, hotels need to stay ahead of the game by employing innovative marketing approaches to maximize their reservations. Captivating potential guests through video content has proven to be highly effective, especially with the increasing prominence of social media and online travel booking services catering to technology-savvy travellers in search of visual excitement. This underscores the vital role of video production for hotels.

Atrium Platinum, Rhosed, Greece, Sergey Shishkin

The scope of video production for hotels spans various subjects, from exhibiting the facilities and amenities to accentuating local attractions and cultural experiences. The success of a hotel video hinges on creating a striking, visually attractive, and engaging experience for the target audience. Hotels can choose between two primary video formats to highlight their offerings – vertical and horizontal videos.

Vertical videos, shot and edited in portrait orientation, are well-suited for social media platforms like Instagram, Snapchat, and TikTok, where users typically hold their phones upright while viewing content. These videos are excellent for spotlighting your hotel's distinctive features and experiences, such as breathtaking room views, on-site dining options, or relaxing spa treatments. Vertical videos offer the advantage of being more easily consumed by users scrolling through their social media feeds, as they occupy a larger portion of the screen.

Conversely, horizontal videos are created and edited in landscape orientation, making them perfect for websites and other online channels where users generally watch videos on wider screens. Horizontal videos provide an expansive canvas for presenting your hotel's amenities and services while offering a more immersive viewing experience. For instance, a horizontal video can effectively display your hotel's guest rooms, suites, and common areas, giving prospective visitors a sense of the hotel's overall ambience and style.

Atrium Platinum, Rhosed, Greece, Sergey Shishkin

In summary, it is crucial for hotels to invest in video production to differentiate themselves from competitors and establish a connection with potential guests. Regardless of whether you choose vertical or horizontal videos, always consider the target audience and the platform where the videos will be displayed. By employing the right strategy and effective marketing techniques, your hotel's video production endeavours can contribute to increased bookings, heightened brand awareness, and greater overall revenue.

Atrium Platinum, Rhosed, Greece, Sergey Shishkin