The Dos and Don'ts of Hotel Videography
Hotel videography is an essential part of the hospitality industry. With the rise of online bookings and digital marketing, hotels need high-quality video content to showcase their property and attract guests. However, creating a great hotel video can be a daunting task, especially if you’re not familiar with the dos and don’ts of hotel videography. In this article, we’ll take a closer look at what hotel videography is and share some essential tips on how to create a stunning hotel video that will impress your guests and drive more bookings.
What is Hotel Videography
Hotel videography is the process of creating videos that showcase a hotel’s property, amenities, and services. It’s an effective way to showcase your hotel’s features and appeal to potential guests. Hotel videos can be used on a hotel’s website, social media platforms, or online travel agencies to give travellers a better idea of what they can expect from their stay.
Atrium Platinum, Rhodes, Greece, Sergey Shishkin
Dos of Hotel Videography:
Hire a Professional Videographer. If you want to create a stunning hotel video, it’s essential to work with a professional videographer who has experience in the hospitality industry. They will be able to create a video that showcases your hotel’s unique features, highlights its best features, and creates a positive impression on your guests.
Plan Your Shots. Before you start shooting your hotel video, it’s essential to plan your shots carefully. This will help you create a more cohesive video that tells a story and showcases your hotel’s best features. Think about the different areas of your hotel you want to showcase and plan how you will shoot each one.
Use High-Quality Equipment. To create a professional-looking hotel video, it’s essential to use high-quality equipment. This includes cameras, lenses, lighting, and sound equipment. Make sure your videographer uses professional-grade equipment to capture your hotel’s best features.
Highlight Your Hotel’s Best Features. When creating your hotel video, it’s essential to highlight your hotel’s best features. This can include its location, amenities, services, and unique features. Showcase what sets your hotel apart from others in the area and what makes it a great place to stay.
Use Natural Light. Natural light is your best friend when it comes to hotel videography. It’s essential to use natural light to showcase your hotel’s best features and create a warm, inviting atmosphere. If you need additional lighting, use soft lighting to create a natural look.
Keep Your Video Short and Sweet. When it comes to hotel videos, shorter is better. A video that’s too long can lose a viewer’s attention quickly. Keep your hotel video short and sweet, highlighting your hotel’s best features in a concise and engaging way.
Include Guest Testimonials. Including guest testimonials in your hotel video can be a powerful way to showcase your hotel’s appeal. Guests love to hear what other travellers have to say about their experience, so be sure to include a few positive reviews in your video.
Atrium Platinum, Rhodes, Greece, Sergey Shishkin
Don’ts of Hotel Videography:
Overdo the Effects. While special effects and animation can be fun, they can also be distracting and take away from the main focus of your hotel video. It’s best to keep it simple and focus on showcasing your hotel’s best features without distracting visual effects.
Use Shaky Footage. Shaky footage can be distracting and unprofessional. Make sure your videographer uses a stabilizer to create smooth, steady footage that showcases your hotel’s best features.
Focus on Room Numbers. When creating your hotel video, it’s essential to focus on showcasing your hotel’s best features, not just room numbers. While it’s important to show the different types of rooms available, it’s also important to highlight the hotel’s amenities, services, and location.
Ignore Your Branding. Your hotel video is a reflection of your brand, so it’s important to make sure it aligns with your brand’s identity. Use your hotel’s colour scheme, fonts, and logo to create a cohesive look that reflects your brand’s image.
Forget About Your Target Audience. When creating your hotel video, it’s important to keep your target audience in mind. What type of travellers are you trying to attract? What are their preferences and interests? Make sure your video speaks to your target audience and showcases the features that are most important to them.
Use Poor Quality Audio. Audio is an essential part of any hotel video. Make sure your videographer uses high-quality microphones and records clear, crisp audio. Poor-quality audio can be distracting and take away from the overall quality of your hotel video.
Neglect the Editing Process. The editing process is just as important as the filming process when it comes to creating a great hotel video. Make sure your videographer takes the time to edit your video carefully, removing any unnecessary footage and making sure the video flows smoothly.
Creating a stunning hotel video can be a powerful tool for attracting new guests and driving more bookings. By following these dos and don’ts of hotel videography, you can create a video that showcases your hotel’s unique features and appeals to your target audience. Remember to plan your shots carefully, use high-quality equipment, and keep your video short and sweet. By following these tips, you can create a hotel video that showcases your hotel in the best possible light and drives more bookings.
