Why Hotels are Embracing Video Storytelling
Hotel videos are no longer just an add-on, but an essential part of a hotel's marketing strategy. The rise of digital technology and social media has made video a powerful tool for hotels to showcase their unique qualities and engage with guests. In this blog, we'll explore why hotels are embracing video storytelling and how it's changing the way they connect with their audiences.
InterContinental London - the O2, UK, Sergey Shishkin
Why hotel videos get popular?
First and foremost, video is an effective way to tell a story. The combination of sound, motion and visual images allows hotels to convey the essence of their brand and communicate their values in a way that's more memorable and engaging than text or photos alone. A well-made hotel video can paint a vivid picture of the property, its amenities, its surroundings, and the guest experience, all while evoking emotions and inspiring travel dreams.
Another advantage of hotel videos is that they can reach a wider audience. With social media platforms like Facebook, Instagram, and YouTube, hotels can share their videos with millions of users, giving them exposure to a much larger pool of potential guests. By using hashtags, links, and other tools, hotels can drive traffic to their websites, where visitors can learn more about the property, book rooms, and make plans for their stay.
Hotel videos also have the power to influence travellers' purchasing decisions. In a survey by Google, it was found that travellers are more likely to book a hotel after watching a video about it. In fact, according to the study, 70% of leisure travellers and 81% of business travellers said that videos have a significant impact on their purchasing decisions. This means that by creating high-quality hotel videos, hotels can not only attract more guests, but also convince them to book their rooms.
In addition to the benefits mentioned above, hotel videos can also provide valuable insights into guest preferences and behaviours. By analyzing video metrics such as views, likes, shares, and comments, hotels can gather valuable data about what their audiences find most appealing and what they would like to see more of. This information can help hotels tailor their marketing efforts and improve the guest experience.
InterContinental London - the O2, UK, Sergey Shishkin
Hotels are also using video to differentiate themselves from the competition. With so many hotels vying for travellers' attention, hotels need to stand out and offer something unique. Video gives hotels the opportunity to showcase their personality and set themselves apart from their competitors. Whether it's showcasing their stunning architecture, highlighting the local culture, or showcasing their commitment to sustainability, hotels can use video to tell their story and position themselves as the destination of choice.
Finally, hotel videos provide a great return on investment. While creating high-quality videos can be time-consuming and expensive, the benefits are well worth the investment. A well-made video can help hotels generate leads, increase bookings, and build brand awareness, all of which can lead to a higher return on investment. In addition, videos can be repurposed and used for multiple marketing campaigns, which makes them an even more cost-effective tool.
Video storytelling is a powerful tool for hotels to connect with their audiences, showcase their unique qualities, and influence travellers' purchasing decisions. By embracing video storytelling, hotels can reach a wider audience, gather valuable insights, differentiate themselves from the competition, and achieve a higher return on investment. With the rise of digital technology and social media, the future of hotel marketing is in video storytelling, and hotels that embrace this trend will be well-positioned for success.
InterContinental London - the O2, UK, Sergey Shishkin
