7 Essential Tips for Hotel Videography - Capturing Your Guests' Experience
If you’re looking to create powerful marketing content for your hotel, it might be time to try hotel videography. Capturing the experience of your guests is a great way to engage potential customers and highlight your overall hospitality. Here are seven essential tips to help you with capturing your guests’ experience.
Hilton London Heathrow Airport, UK, Sergey Shishkin
Identify Your Hotel's Story
First, think about what sets your hotel apart from the competition and get an idea of the kind of video you want to create. What about your hotel appeals to different types of customers? Try to find a unique angle so your videography will stand out.
2. Find the Right Talent
Once you’ve identified the overall concept for your video, you’ll need to hire a camera crew that’s experienced in hotel videography. It may be a good idea to book an established production company or a freelance cinematographer so you can get the most experienced talent out there.
3. Research Your Hotel
Before you start filming, be sure to research as much as you can about your hotel and its guests. Get to know your customers, what they’re looking for in a hotel, and why they’d choose yours. This research will help you create a more powerful and impactful video.
Hilton London Heathrow Airport, UK, Sergey Shishkin
4. Scout Your Locations
Take a look around the different areas of your hotel, public and private, and note which locations would be best suited for your videography. Look for vibrant and inviting scenes that will be eye-catching to potential customers.
5. Select the Right Shots
Think about the main themes of your video and how you want to present them. Be sure to look for close-ups to capture your guests, long shots of the atmosphere, and other exciting elements of your hotel.
6. Record High-Quality Audio
High-quality video is one thing, but the sound is key. Have a designated person to monitor the audio during recording, and consider adding sound effects during post-production.
Hilton London Heathrow Airport, UK, Sergey Shishkin
7. Tell a Complete Story
The most successful hotel videography will tell a complete story that highlights all of the great aspects of your hotel. Put together a clear timeline, outline the message you want to convey, and use the footage to bring it to life.
With these seven essential tips, you’re ready to get started on your hotel videography and capture your guests’ experience. Remember to focus on finding the right talent, researching your hotel and customers, and telling a complete story. Good luck!
