What distinguishes a professional hotel promo video from an amateur one?
When it comes to promoting a hotel, having an engaging and professional video is crucial. Not only does it provide a visual representation of the hotel's facilities and services, but it also helps to establish the brand's image and attract potential guests. In this blog, we will discuss the key differences between professional and amateur hotel promo videos to help you understand the importance of investing in a professional video for your hotel.
Rosewood Phnom Penh, Cambodia, Sergey Shishkin
Quality of Production: The first and most obvious difference between professional and amateur hotel promo videos is the quality of production. Professional videos are shot with high-end equipment and techniques, such as mirrorless cameras, prime lenses, professional lighting, and high-quality sound recording. On the other hand, amateur videos are often shot with basic equipment, resulting in low-quality footage with poor lighting and sound.
Storytelling: A professional hotel promo video will have a well-thought-out and engaging story. The video will not only show off the hotel's facilities and services but will also capture the essence of the brand and what sets it apart from others. On the other hand, an amateur video may simply showcase the hotel's facilities without any real story or hook.
Editing and Post-Production: A professional video production team will have the expertise to edit and enhance the footage to create a polished and visually stunning video. This includes colour correction, sound design, special effects, and music selection. On the other hand, amateur videos may have poor editing, resulting in a disjointed and unprofessional final product.
Branding: A professional video production team will understand the importance of branding and will work with the hotel to ensure that the video aligns with their brand image and messaging. This includes incorporating the hotel's logo, colour scheme, and tone of voice into the video. On the other hand, amateur videos may not take branding into consideration, resulting in a generic and forgettable final product.
In conclusion, investing in a professional hotel promo video is essential to help your hotel stand out from the competition and attract potential guests. A professional video will showcase your hotel in the best light possible, help establish your brand image, and provide a memorable visual representation of your facilities and services. So, if you're looking to promote your hotel, make sure you invest in a professional video production team.
InterContinental London - The O2, UK, Sergey Shishkin
