Work / InterContinental Edinburgh The George
InterContinental Edinburgh The George
The brief
A Georgian landmark on George Street — a film about the hotel, told through its city.
The George sits in the heart of Edinburgh’s New Town, a listed Georgian address a few minutes’ walk from almost everything a guest comes to Edinburgh for. The brief was a hotel and city film for the website and social — the property and its position, carried by real moments rather than a room-by-room tour — made to the InterContinental brand guidelines.
The approach
We built the film around one couple’s Edinburgh: the hotel as the anchor, the city as the reason. Out of the door and into the New Town’s stone terraces, then back to the calm of the hotel — the rhythm of a real stay, compressed into under a minute. Edinburgh’s grey-gold light does the grading’s work; the film stays restrained and lets the address speak.
One couple, one city
A real pair moving through Edinburgh — not a feature tour.
The George as anchor
Every city moment starts and ends at the hotel.
Made to brand review
Framed and graded to InterContinental’s guidelines throughout.
Frames
Frames from The George film.
How it was used
Delivered for the hotel’s website and social channels, with a short cut for feeds — a brand-compliant film pairing the property with its city.