Sheraton
Samui Resort

The brief

A resort that sells relaxation, filmed at the one hour it has to itself — first light.

Sheraton Samui Resort sits above Chaweng Noi Beach on Koh Samui, a property whose appeal is space, calm and the sea. The brief was a short cinematic film for the resort’s own channels — rooms, dining, spa and beachfront, in a tone of warmth and welcome, finished to the Sheraton brand. The resort chose to keep the film inside the property rather than range across the island, so every frame had to earn its place.

The approach

A busy resort in high season is one of the hardest things to film — the spaces a guest is buying are the same ones full of other guests. The answer was light and timing. Most of the shoot ran between six and nine in the morning, catching the beach, the pools and the gardens empty and gold before the day began; the middle of the day went to interiors, the spa and the restaurants. Drone passes and sunrise timelapses were shot solo at dawn and dusk. A little life was placed where it helped — a waiter, a therapist, a couple at dinner — but the film leans on the place itself: the long pool, the beach bar at golden hour, the sea. The final cut was approved by the resort’s marketing team and General Manager and published across its channels, with a vertical reel cut from the same material.